Great content is great content, be it a funny video, controversial news article or breathtaking photo. Retweeting can be another source of engaging content. Anything you tweet that can make someone smile is always advisable.ģ. Tweeting a silly video or thought-provoking quote shows the personality behind the Twitter account. In the case of both the cupcake shop owner and the SEO writer, it is important to also have some content that is simply fun. What do I tweet about? I post links to Bruce Clay blog posts, alert followers to Bruce Clay newsletter articles and tweet industry-related news. My targeted audience is the SEO and SMM communities. “ReTweet for 50 percent off your next cupcake!” You can use Twitter to offer special discounts, i.e. You can incorporate media: sprinkle your Twitter with pictures of happy customers eating delicious cupcakes or a video of the chef icing cupcakes. You can tweet about daily specials, new additions to the menu or suggestions of the ideal cupcakes to serve at a party. If you own a cupcake shop, your targeted audience is probably those who are hungry for dessert. There are so many different ways to promote your brand or business on Twitter!Ģ. Use your bio to make a unique value proposition, a promise that you will deliver, a reason for users to follow you. This will give your Twitter account ranking potential and keyword relevance. The bio is an opportunity to alert potential followers to what you do, why you do it and the types of conversations you’ll be engaging in. Use those 160 characters to explain why this Twitter account exists. Visit ColourLovers Themeleon to choose from 3,966 customizable backgrounds. Within Twitter>Settings>Design, you can select a pre-made theme or upload a photo that changes the background of your Twitter profile here, you can also modify link color and overlays. I chose to use a solid color as my header so the bio text appears crisp and clean. Choose something that complements your profile picture and doesn’t make the text in your bio unreadable. The header is that image that is behind your profile picture. If you are a business, brand, or organization, your company logo is a perfect choice for your profile pic. If you’re an individual, your profile picture should provide a picture of you, ideally a well-lit, welcoming head shot. This is your big chance to engage them! The “Me” page should make it clear who you are.
Have a clear profile picture, bold header, eye-catching background and interesting bio. These are the first things a potential follower will see when they open a Twitter account and decide whether or not to follow you. Over the course of this series, I’ll share tips to increasing your followers and best Twitter practices, and I, right along with you, will implement these strategies:ġ. I deleted my old Twitter account and “started fresh.” My new Twitter account, is just nine days old. We know you want to see your number of followers climb, and we want to help you! So much, in fact, that I’m willing to do it with you.
Ad infinitum twitter series#
This series is geared towards those businesses just getting in the Twitter game.
What’s the single best thing you can do to increase your Twitter following? Offer unique, engaging Tweets that people will be excited to read! Twitter is a integral part of social media marketing. And the more your voice is heard, the stronger your brand becomes. Brands on Twitter have one thing in common (besides their love of microblogging): they want to increase their following! The bigger your Twitter following, the more your voice is heard.
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